Thursday, October 14, 2010

How much money can you make on the App Store?

No one talks about how much money they make on the App Store. There is the occasional article about Angry Birds selling 6.5 million copies but what about the more modest sellers? Can anyone besides the top few make a living on the App Store?

I don't know why this should be such a secret. I'm going to tell you how much money I make. Here are my sales since River of News RSS Reader for the iPad was released on Aug 19.


So there you go. That is how much a modestly successful app earns. It peaked in the top 30 for iPad sales but more typically hangs around in the 300's. 

That's pretty good for two months. But look how front loaded it is. Below is a summary of the sales from the past month compared to the total. This seems to be the more realistic sales rate.


This view doesn't look so great. It's not a bad income for a month and factoring in the lack of benefits and extra taxes it's around the median for a US household. But I can earn twice as much in the corporate world. (Software engineers are paid well.)

OK, what about satisfaction with my work? I don't have a chart for that but I don't think I need one. Developing River of News has been the most rewarding "work" of my life. It's not even close. My sleeping is all screwed up because I keep thinking about how I can make my software better. That's right, "my software." What a great thing to be able to say. I've gotten such tremendous satisfaction from creating something that people use and like.

Less money, more satisfaction. What do I do?

I resigned from my job this week. My employer treated me well and I thank them but I've got a shot to do something amazing and I'm not going to pass it up. If I can be successful at this then all I need to earn a living is a laptop and an internet connection. I can do that anywhere in the world and on my own schedule. Wow. That's a life changer.

Now my challenge is to make it work. I need to not only maintain my current revenue but increase it. The only way I know to do that is to build great software. If you are one of the 9473 people who bought River of News this is good news for you. I think River of News is a great product and some other people dotoo. Now it will get better and you can expect new products with the time I will be able to devote to iOS development.

I thank Apple for making this a possibility for me. Everyone likes to complain about the App Store rules and, yes, the long, uncertain review process is frustrating. But no one else has ever enabled an independent developer like myself to connect with so many potential customers. Of course it serves Apple's interests. They aren't altruists. The genius is they created an ecosystem that benefits them, the developer, and the customer. That's the kind of efficiency you are supposed to get from capitalism.

Mostly I'll use this blog to write about product related topics but I'll keep you up to date on my success (or lack of) in making a living out of this. I'd be lying if I said I wasn't scared. I've always had a reliable salary and a good standard of living. But I'm taking my shot.

69 comments:

  1. Thank you for sharing, but more importantly, thank you for River of News! It is the only news reader I use and i've been following a lot of feeds for many, many years.

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  2. Great Post. Thank you for River of News too. It's my only iPad news reader, I use it daily and I've retired the rest of the readers. Good luck with this new phase of your career.

    ReplyDelete
  3. Watching you work through the process has been inspiring, you've managed to put out a great product, and as a soon-to-be-former coworker I wish you all the best!

    ReplyDelete
  4. Great blog post Dylan! Having the satisfaction of watching you conceptualize this idea and turn it not only in a product but also a business is very, very cool. I know it's scary to go off on your own but as someone that's been there, done that, you'll find it's the most rewarding thing you can do.

    Well done!

    ReplyDelete
  5. That's awesome, congrats!

    ReplyDelete
  6. I'll check out your app. Currently I use SkyGrid, but I'm always on the lookout for better news readers. I think the toughest thing about doing well in the App Store is getting noticed. Best wishes!

    ReplyDelete
  7. Congrats on the "modest" success of River of News, as it has replaced ALL my news apps, and I LOVE it.

    An even bigger congrats on finding that point in life where it's possible to chose what FEELS best and WORKS best, over what makes the most money here and now. Happiness, true happiness, isn't in a salary.

    ReplyDelete
  8. Thank you for posting finances, as someone who wants to quit their job and do this full time, you are an inspiration.

    Now if you'll excuse me, I have some code to write...

    ReplyDelete
  9. Sounds exciting, I'll be following your progress.

    The apps UI kind of reminds me of Tumblr, but I think that's a good thing.

    Keep it up and best of luck!

    ReplyDelete
  10. Inspiring to say the least. Great post and thanks for sharing!

    ReplyDelete
  11. As someone trying to do the exact same thing -- I wish you all the best!

    ReplyDelete
  12. Good luck and thanks for sharing what you are going through as a developper. I have always wanted to make apps for the iphone since it was launched but haven't gotten around learning to program, what can I say I'm a graphics guy.
    Your story inspires me and I will buy your app to encourage you.
    Keep it up.

    ReplyDelete
  13. I love your app. It is probably the most used app on my iPad. I am a developer as well and was considering developing an RSS reader for iPad to meet my own needs. Needless to say after using river of news, it's everything I want in an rss reader and I wouldn't want to compete with it:-) Keep up the good work.

    ReplyDelete
  14. Congratulations on your newfound freedom!

    ReplyDelete
  15. Thanks for sharing... So inspiring!!

    ReplyDelete
  16. Thanks for the great post, Dylan, and best of luck. I've also shared my sales figures on the iPad and iPhone versions of my app Terminology, and find it very helpful to see more posts like showing up. In case you haven't seen them:

    Terminology iPad Sales: http://blitl.us/zB1g
    Terminology iPhone Sales: http://blitl.us/zB1h

    ReplyDelete
  17. Hi Dylan,
    I feel like Victor Kiam, I liked this story so much, I bought the app!

    It's a really good app, and generally works very well.

    I can't get the delicious integration to work though, I put my yahoo credentials in, and yahoo says "do you trust Delicious" (I paraphrase), so things seem ok, but I always get an error dialog when saving the delicious tag information. Hopefully this will get sorted soon.

    ReplyDelete
  18. I'm a big fan of your app, overdue on reviewing it. Enjoyed this post as well. Hope you and River of News achieve great success in future.

    Shared this a bit at my site as well: http://justanotheripadblog.com/ipad-apps/recommended-the-beginning-of-a-great-ipad-developer-success-story/

    ReplyDelete
  19. Here's another fact - Not only is Dylan's app great, he himself, as a developer was really kind and helpful when I needed his support with River.
    I'ts great hearing you're making this step! Best wishes on your new way! Adi

    ReplyDelete
  20. Wonderful app. I haven't looked back since finding RON!

    ReplyDelete
  21. River of News has increased my productivity enormously! I have removed all CSS feeds from my Macbook Pro and can now work all day instead of checking everytime a feed gets updated.

    Reading my RSS feeds is now a seperate, joyful and effective activity.

    I am only missing integration with posterous.
    I will add this blog to my Google reader list ;-)

    Keep up the good work!

    ReplyDelete
  22. This APP is by far the best news reader around. I have used many! 2 things give this app it's strength. 1st, the UI. The color and elegance of the layout give it a real polished look and feel, and the 2nd is the basic concept of the scrolling topic feed. Why didn't anyone else think of that? I hated to go back, grab a topic, read it, go back, etc. I usually read everything under a feed in one sitting anyway. It is a real pleasure and thank you for also putting the tweet ability in it! I will be reviewing it on my blog this evening and giving it a 5 bar!

    Thanks,

    Rick
    www.techwalking.com

    ReplyDelete
  23. My suggestion is to also make an iphone version of the app. I think you could see a lot higher revenue based on the # of ipads vs. iphone/ipod touches. I am a bit disappointed you haven't made more with river of news. It is such a quality app. My favorite app on the iPad and I have bought at least 200 apps.

    ReplyDelete
  24. I am switching back and forth between Rivers of News and Mobile RSS (they made great progress too).
    However, as soon as you will have the save images feature up and working, River Of News will be my nº1.

    Side note: please hire a graphic designer (or another one) for a new icon. The current one is an eye sore.

    About this post: I am really impressed by this openness. Well done. To me, it's like being in a restaurant where you can see the kitchen (and the kitchen is actually the show); it's clean and classy. This give you more trust.

    Good luck with your life episode.

    ReplyDelete
  25. Keep up the great work. I spend hours in River of news every day. The only time I use a different RSS reader is when I need to read my feeds offline on a plane.
    What if you made a second version of River that works in offline mode? That should make you a few extra bucks!

    Love the app! Will go to the app store now and give it five stars!

    ReplyDelete
  26. River of news is really great. Well done and congratulations for enterprising your own app!

    ReplyDelete
  27. I liked your blog it’s very interesting, your information had helped me very much,the app store seems cool but does that mean the app store is going to replase the android market? Please keep on posting the related information regarding this Article

    ReplyDelete
  28. You can't just make 1 app and expect to retire.

    Keep making new apps and once you get a handful of semi-successful apps on the store you'll be collectively making a pretty good income.

    I released one app 2 years ago and I'm still making hundreds of dollars per month while doing 0 work. That seems pretty awesome to me!

    ReplyDelete
  29. Congrats on your decision

    Haven't heard of your app before, but you now have one more customer! :)

    ReplyDelete
  30. Thanks for sharing! To be honest I'm surprised that your numbers aren't higher. I take it you developed this app because you wanted to build something beautiful and useful for others? Is that your main motivation, or were you originally motivated by money? I work in developer relations at Atlassian, so I'm interested to hear your take on what inspired you to write this app :). Thanks again for sharing.

    ReplyDelete
  31. Excellent post, brave and compelling marketing.

    ReplyDelete
  32. "But no one else has ever enabled an independent developer like myself to connect with so many potential customers."

    Urr, what about "the internet"?

    ReplyDelete
  33. Great real world post of an apple app dev. I have seen headline grabbers that fart apps make all the money, but whats a reAl app make? Here it is. I work double time due to not making the plunge, maybe one day i will to!

    ReplyDelete
  34. Nice Post Congratulations and thanks for giving a refreshing info for many of us.

    ReplyDelete
  35. Inspiring post. Your sales chart is perhaps the most current of iOS sales figures. Will check out your app tonight!

    ReplyDelete
  36. Hey :)

    First of all, congrats on the choice!
    I was thinking of following a similiar path, and what i wanted to ask you is: how much do you plan to have to work per week?

    imho it's only worth it if you don't have to spend all day coding..

    ReplyDelete
  37. Dylan, your very generous and a genius. I myself left work and concentrated making business in the net. The revenue is high and grows fast. Plus the fact your are your own boss and the captain of your time. Way to go!

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  39. I read about your sales since River of News RSS Reader for the iPad was released on Aug 19, that's,good news. Congratulations.

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  40. So you average about $300 per with no advertising? Not bad if you had 10-15 apps.

    ReplyDelete
  41. River of News is really amazing, its a very fabulous application, thanks!

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    Long term loan 20_40
    Media term loan10_20
    We offer loan like
    Home loan.....................
    Business loan.................
    Debt loan .................
    Student loan..............
    Business start up loan
    Business loan ...........
    Car loan ..............
    International loan
    Company loan........etc
    When it comes to financial crisis and loan then Steve Brown loan financial is the place to go please just send us an email and application form will be send back to you below is our Email address stevebrownloan4@hotmail.com (or) stevebrown012@gmail.com


    ReplyDelete
  61. GOOD DAY to you I am Mr John Emmanuel, a Reputable, Legitimate & an accredited money
    Lender. I loan money out to individuals in need of financial assistance.
    Do you have a bad credit or are you in need of money to pay bills?
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    Yours Sincerely
    MR John Emmanuel(MD)

    ReplyDelete
  62. Good Day,

    I am Chua Teo (CEO) of Chua Teo Loans Firm, I'm a Reputable Money Lender who give out loans to Individuals & Companies in need of loan. Do you have a bad credit? Are you in need of money to pay bills or settle other debts? We will be glad to render you a loan service. We offer all kinds of loan at 2% interest rate. We offer loan from $2,000 USD to $50,000,000 USD, duration of 1 to 20 years.

    Apply with us and get approved without stress or delay! We await your response if you are serious and interested, upon response, you'll be mailed a Loan Application Form which you'll have to fill and send back to us. Looking forward to hear from you, you can reach us via....
    E-mail: chuateo_loansfirm@yahoo.com.sg

    ReplyDelete
  63. Good Day,

    I am Chua Teo (CEO) of Chua Teo Loans Firm, I'm a Reputable Money Lender who give out loans to Individuals & Companies in need of loan. Do you have a bad credit? Are you in need of money to pay bills or settle other debts? We will be glad to render you a loan service. We offer all kinds of loan at 2% interest rate. We offer loan from $2,000 USD to $50,000,000 USD, duration of 1 to 20 years.

    Apply with us and get approved without stress or delay! We await your response if you are serious and interested, upon response, you'll be mailed a Loan Application Form which you'll have to fill and send back to us. Looking forward to hear from you, you can reach us via....
    E-mail: chuateo_loansfirm@yahoo.com.sg

    ReplyDelete
  64. Good Day,

    I am Chua Teo (CEO) of Chua Teo Loans Firm, I'm a Reputable Money Lender who give out loans to Individuals & Companies in need of loan. Do you have a bad credit? Are you in need of money to pay bills or settle other debts? We will be glad to render you a loan service. We offer all kinds of loan at 2% interest rate. We offer loan from $2,000 USD to $50,000,000 USD, duration of 1 to 20 years.

    Apply with us and get approved without stress or delay! We await your response if you are serious and interested, upon response, you'll be mailed a Loan Application Form which you'll have to fill and send back to us. Looking forward to hear from you, you can reach us via....
    E-mail: chuateo_loansfirm@yahoo.com.sg

    ReplyDelete
  65. Good Day,

    I am Chua Teo (CEO) of Chua Teo Loans Firm, I'm a Reputable Money Lender who give out loans to Individuals & Companies in need of loan. Do you have a bad credit? Are you in need of money to pay bills or settle other debts? We will be glad to render you a loan service. We offer all kinds of loan at 2% interest rate. We offer loan from $2,000 USD to $50,000,000 USD, duration of 1 to 20 years.

    Apply with us and get approved without stress or delay! We await your response if you are serious and interested, upon response, you'll be mailed a Loan Application Form which you'll have to fill and send back to us. Looking forward to hear from you, you can reach us via....
    E-mail: chuateo_loansfirm@yahoo.com.sg

    ReplyDelete
  66. Good Day Sir/Madam,
    My name is Mr. Steve Brown CEO of Steve Brown Loan Company, We give out legitimate loans to serious Individual and Companies that are in need of loans, we offer all kinds of loans at 2% interest rate without stress, apply with us and get your loan transfer to you within 2 days, interest person or company should contact us via E-mail: stevebrownloan4@hotmail.com, and stevebrown012@gmail.com
    We offer all kind of categories of loan they
    Short term loan 5_10years
    Long term loan 20_40
    Media term loan10_20
    We offer loan like
    Home loan.....................
    Business loan.................
    Debt loan .................
    Student loan..............
    Business start up loan
    Car loan ..............
    International loan
    Company loan........etc
    When it comes to financial crisis and loan then Steve Brown loan financial is the place to go please just send us an email and application form will be send back to you below is our Email address stevebrownloan4@hotmail.com (or) stevebrown012@gmail.com


    ReplyDelete